Adloyada Purim Parades

The Adloyada Parades

These parades are by far the most celebrated events in Israel for the Purim holiday as well as the most historic. The first parade took place in Tel Aviv in 1912 and from that point on have been a staple of the Purim holiday in Israel.

The Amaraic phrase that gave birth to the name Adloyada is “Ad Delo Yada” roughly translated as “until no one longer knows.” Traditionally you must get so drunk on Purim that you can no longer tell the difference between the names Haman and Mordecai. These names look completely different in the Megillah so you have got to be pretty wasted.

The Adloyada parades not only consist of people but some fairly elaborate floats. In the past, these floats paid homage to the history and culture of Israel. Some designs included giant Ben Gurion heads reading Israel’s declaration of independence or the twelve tribes of Israel.

Today, the floats reflect a more modern touch of Israeli culture. The criteria are outlandish, colorful, and loud. DJs and musicians from across the nation come to spin their records and blast their horns from atop the floats. The overarching theme is diversity and difference, which can be seen in each and every float and every Purim costume.

IIana Goor Museum

The Ilana Goor Museum, founded in 1995, is an Israeli art museum situated in the historical part of Jaffa. The museum displays the artowrk of Ilana Goor, an artist, designer and sculptor. Its eclectic collection has been called an “artistic jungle”, but Goor considers it to have been her own “university.”

The building now housing the Ilana Goor Museum was originally erected in 1742. At that time it was used as an inn for Jewish pilgrims travelling to Jerusalem. The inn, located outside the city walls, served as a shelter, protecting the pilgrims from robbers. In the second half of the 19th century it became a factory for olive oil soap. Yet another century later, in 1949 and thus by now within the newly created State of Israel, a community of Libyan Jews were using part of the building as a synagogue. Ilana Goor first purchased part of the building in 1983, and then eventually also the rest of it, with the intention of converting it to a museum dedicated to her art collection. The museum was inaugurated in September 1995.

The museum has a collection of more than 500 works of art, either created by Ilana Goor or collected by her over a period of 50 years, either in Israel or during her travels around the world. The collection includes paintings, some 300 sculptures, video art, Ethnic Art from Africa and Latin America, antiques, drawings and design objects. The museum has works by contemporary artists like Diego Giacometti, Henry Moore, Josef Albers and Olga Wolniak.

Jaffa Port

The Jaffa Port is an ancient port that serves as a fishing harbor, a yacht harbor, and as a tourism destination. It offers a variety of culture and food options, including restaurants where fresh fish and seafood is served.

Jaffa port is mentioned in various ancient works, including the Hebrew Bible, such as the Book of Jonah, and the works of Josephus describing Jewish history and the First Jewish Revolt against Rome. For over 7,000 years it has been actively used, predating Muslims, Christians, Jews, and even Egyptians Still functional as a small fishing port, the port is currently a recreational zone featuring restaurants and cafés. A lighthouse, Jaffa Light, is located above the port.

In 1917, during World War I, British troops under General Allenby defeated the Ottomans and took Jaffa, which became part of the British-administered Palestine Mandate (1922–1948). In 1947 and 1948 there was sharp fighting between Jaffa, which was largely inhabited by Arabs, and the adjoining Jewish city of Tel Aviv. On 13 May 1948 (a day before the proclamation of the State of Israel), the Arab forces in Jaffa were defeated after long fighting with the Zionist underground Haganah and Irgun Zva’i Leumi forces. On 24 April 1950, the Jewish city of Tel Aviv and the Arab city of Jaffa were unified, and the Tel Aviv-Yafo Municipality was established.

Image attribution:
Heritage conservation picture Project – Jaffa Port Pikiwiki Israel, CC BY 2.5 , via Wikimedia Commons;
Andrew Shiva / Wikipedia;
zeller- zalmanson Pikiwiki Israel, CC BY 2.5 , via Wikimedia Commons;
Heritage conservation picture Project – Jaffa Port Pikiwiki Israel, CC BY 2.5 , via Wikimedia Commons;
Bukvoed, CC BY 3.0 , via Wikimedia Commons;
Heritage conservation picture Project – Jaffa Port Pikiwiki Israel, CC BY 2.5 , via Wikimedia Commons

Suspended Orange Tree

Ran Morin (born 1958) is an Israeli artist, known for his statues involving full-sized living trees. Much of his work is found in Israel, notably the Floating Orange Tree located in the city streets of old Jaffa. Finished in 1993, this is a small orange tree that is elevated off of the ground by a large earthenware jug hung by metal chains from the walls of houses nearby. The tree is growing out of the pitcher, trying to break it. Morin sought to emphasize the increasing world of separation between man and nature, as “creatures that grow in containers.” This statue is hung only a foot or so off of the ground – enough to see its shadow, but not so high that it seems about to fall down.

The Jaffa orange, a label introduced by German Templers in the late 19th century and also known by their Arabic name, Shamouti orange, is an orange variety with few seeds and a tough skin that makes it particularly suitable for export. Developed by farmers in the mid-19th century, the variety takes its name from the city of Jaffa where it was first produced for export. The orange was the primary citrus export for the city. It is, along with the navel and bitter orange, one of three main varieties of the fruit grown in the Mediterranean, Southern Europe, and the Middle East. The Jaffa orange is also cultivated in Cyprus, Iraq, Lebanon, Syria, Jordan and Turkey.

Image attribution:
Mary Madigan from Highland Park, NJ and Santa Fe, NM, USA, CC BY 2.0 , via Wikimedia Commons;
צילום:ד”ר אבישי טייכר, CC BY 2.5 , via Wikimedia Commons

Jaffa Clock Tower

The Jaffa Clock Tower is built of limestone and incorporates two clocks and a plaque commemorating the Israelis killed in the battle for the town in the 1948 Arab–Israeli War. It is one of seven clock towers built in Ottoman Palestine. The others are located in Safed, Acre, Nazareth (though that one is significantly smaller), Haifa, and Nablus. Jerusalem also had a clock tower built during the Ottoman period, but the British Field Marshal Sir Edmund Allenby, demanded its destruction as he would not see such a clear Ottoman symbol resting on the city wall of Jerusalem, for which he had much emotions.

The construction of the tower was initiated by Joseph Bey Moyal, a prominent Jewish businessman from Jaffa. He was also the mind behind the Jerusalem – Jaffa train line. The construction was made possible with contributions from all the communities of Jaffa, Arabs, Armenians, Maronites and Jews. The watch mechanism itself was done by Moritz Schoenberg, a Jewish clock-maker from Rishon LeZion who also built a few stores in the adjacent Negib Bustros St. (now Raziel St.). The official goal was to commemorate the silver jubilee of the reign of the Ottoman Sultan Abdul Hamid II, however, the local community had a lot to gain, as Jaffa was going through a rapid process of modernisation and urbanisation, and the building of the clock tower helped develop the vibrant and well-functioning centre of town alongside the market, the bank and many new offices and shops. The construction was carried out by Baruch Papirmeister from Rishon LeZion, who studied architecture in Germany, hence the German style of the tower.

The cornerstone was laid in September 1900 and a year, two floors were built and the construction of a third floor had begun. In 1903, the clock tower had been erected and Schoenberg designed and installed four clocks at its top. In 1965 or 1966, the Jaffa Clock Tower was renovated; two new clocks were installed and colorful stained glass windows describing the history of Jaffa designed by Arie Koren were added.

Image attribution:
Jorge Láscar from Australia, CC BY 2.0 , via Wikimedia Commons;
Noam.armonn, CC BY-SA 3.0 , via Wikimedia Commons;
Shaharkalaora, CC BY-SA 4.0 , via Wikimedia Commons

Welcoming Purim 2022: A Jewish Carnival of Hamantaschen, Parades, and Plenty of Alcohol

Purim 2022: The Purim Holiday is Back and Better Than Ever

From Europe to the Middle East, Jews have been subjected to some of the most ruthless minority treatment in history. There have been many moments where Jewish communities around the world have thought, “This is the end.” However, most of the time it all works out and as a result, a new holiday is born. One choice joke that American Jews often like to employ during such holidays is, “They tried to kill us, they failed, let’s eat.” On Purim, this sentence is altered to read, “They tried to kill us, they failed, let’s party.”

For the last two years, the pandemic canceled this opportunity. However, Purim 2022 is returning with vengeance and several major events in Israel. Grab your Purim costume and your alcohol of choice and take to the streets and bakeries for all the merriment.

Plate of traditional Hamantaschen cookies
Plate of traditional Hamantaschen cookies

Hamantaschen: A Tasty Symbol of Jewish Victory

Sure, there are plenty of parades and things to do in Tel Aviv during the Purim holiday. Yet before all that you need to set a good carb base for all the alcohol you will surely consume. There is no better pre-drinking snack than some classic hamantaschen.

These triangle shaped treats are sculpted to look like the three pointed hat of the famous Jewish enemy Haman. Haman wanted all the Jews of Persia massacred. It was through the efforts of Queen Esther, that the Jews of Persia were saved. She convinced King Ahasuerus to spare her people and execute Haman in the place of her Uncle Mordecai. For this reason, on Purim Jews read the Megillat Esther and indulge in some delicious little Haman hats or hamantaschen. Some of the best hamantaschen to be found in Tel Aviv is at Puni or Lechamin Bakery. 

Puni, the first cake shop in Yaffo, was built by a Polish immigrant by the name of Avi Puni, who came to Israel in 1922. The bakery specializes in many assortments of sweet and savory baked goods. All of these tasty treats are made using recipes straight from the Puni family cookbook. Throughout the year they are known for their signature bourekas and marzipan but during the Purim holiday, the hamantaschen reign supreme.

Lechamin Bakery is known for its shelves of freshly baked and delicious loaves of bread from sourdough to rye. Exiting Lechamin without an assortment of fresh baked goods is next to impossible. This Purim 2022, indulge in their classic chocolate hamantaschen and pair it with a cup of their delicious coffee.

Participants dressed in zombie Purim Costume
Participants of the Zombie-Walk Tel Aviv dressed in a zombie Purim costume

The Walking Dead: Purim 2022 Edition

Purim costumes come in all shapes, sizes, and colors, however, for certain occasions a dress code is required. Start prepping some fake blood and your finest ripped shirts for the Zombie Walk on March 19th. This is one of the most beloved themed Purim parades in all of Israel. People from far and wide come to Tel Aviv to take part in this celebration of the dead.

In earlier years, the number of walkers was in the thousands. This year, volunteers are hoping for a similar turnout. The parade kicks off at 9:30pm at the corner of King George and Sderot Ben Tzion. Everyone is welcome, the young, the old, and do not be afraid to take your costume to another level of terrifying. 

Parade participants dressed in Purim costume
Parade participants dressed in Purim costume

Adloyada is Aramaic for Stinking Drunk 

The Adloyada parades are by far the most celebrated events in Israel for the Purim holiday as well as the most historic. The first parade took place in Tel Aviv in 1912 and from that point on have been a staple of the Purim holiday in Israel. The Amaraic phrase that gave birth to the name Adloyada is “Ad Delo Yada” roughly translated as “until no one longer knows.” Traditionally you must get so drunk on Purim that you can no longer tell the difference between the names Haman and Mordecai. These names look completely different in the Megillah so you have got to be pretty wasted. 

The Adloyada parades not only consist of people but some fairly elaborate floats. In the past, these floats paid homage to the history and culture of Israel. Some designs included giant Ben Gurion heads reading Israel’s declaration of independence or the twelve tribes of Israel. Today, the floats reflect a more modern touch of Israeli culture. The criteria are outlandish, colorful, and loud. DJs and musicians from across the nation come to spin their records and blast their horns from atop the floats. The overarching theme is diversity and difference, which can be seen in each and every float and every Purim costume. 

Purim Items: Hamantaschen (Oznei Haman), Purim masks, and Gragger (traditional noise maker)
Purim Items: Hamantaschen (Oznei Haman), Purim masks, and Gragger (traditional noise maker)

Purim: A Much Needed Celebration of Life 

This Purim 2022 is possibly the most needed holiday in the last few years for the Jewish people and Israel. After all the stress, isolation, and precautions, it is high time that the entire nation let its hair down. Celebrating the continuation of life is a key pillar of many Jewish holidays, including Purim. This upcoming Purim holiday will be a celebration of survival not only for the Jews of ancient Persia but also Jews of the modern age.

Purim Zombie-Walk in Tel Aviv

Purim Zombie-Walk

The Annual Zombie-Walk in Tel Aviv was created to celebrate the Jewish holiday of Purim. During this holiday, many have the custom to dress up in costume and take part in marches, feasts, and parades. While many parades have a more general costume requirement, this parade encourages all its participants to dress as zombies!

Participants dressed in a Zombie Purim Costume

In previous years, nearly 4,000 zombie participants paraded down the streets of Tel Aviv, Israel for the zombie-walk. The walk is organized entirely by volunteers and is open to all that wish to participate, so it is encouraged to bring as many friends and family members as you wish. They say that the more bloody and nasty your zombie costume is, the better! This year, the walk will take place March 18.

Sant Jeroni Square

Sant Jeroni square, on the limit of the call, was chosen for the construction here – financed by the Jewish collective – of the Santa Fe (Holy Faith) church. Leaving the square, Calders street again meets Montserrat street which gives out onto Porta del Mar street, in the heart of the tanners´ district. Where it crosses with Calatrava street recalls another of the orders connected with Palma which arises where, at one time, the gate of the same name was situated.

Plaza Mayor

Plaza Mayor is a town square in Segovia, Spain, located at the end of the street called Calle Real, which is one of the most famous streets in Segovia. Within Plaza Mayor, you can find several significant buildings, such as the town hall, the Juan Bravo Theatre, the San Miguel Church, and the cathedral. The streets of the Jewish Quarter can be found right outside of the Plaza Mayor.

House of Abraham Seneor

This site presents the former house of Abraham Seneor, a former Jew who later converted to Roman Catholicism. The house has now been converted into a hotel. Abraham Seneor was a Sephardic rabbi, banker, politician, and patriarch of the Coronel family. In 1492, at the age of 80, he converted to Roman Catholicism, taking the name Ferran, Fernan or Fernando Pérez Coronel, thus founding the noble lineage of Coronel.

Not all the descendants of Rabbi Abraham Senior, also known as Fernán Pérez Coronel, truly embraced Catholicism. Some were denounced as New Christian judaizers (secret Jews), and punished by the Inquisition, lost their possessions and even were deported to Brazil. Other descendants fled to lands more tolerant to Jews, such as Duarte Saraiva (born 1572), who escaped to Holland, where he adopted the name David Senior Coronel and subsequently went to Brazil, where he was considered the richest man in Dutch Brazil. Rabbi Menasseh Ben Israel (1604–57) dedicated his book, Conciliador, to Perez Coronel. Pérez Coronel descendants are scattered around the world, some in Israel, others in Brazil, Ecuador, Mexico, Venezuela, Holland, and the United States.

🌍 Celebrating One Year of the Jewish Silk Road Portal

World Jewish Travel was thrilled at #IMTM 2024 to present a copy of the WJT Jewish Silk Road Pressbook to the CEO of the Azerbaijan National Tourism Board Florian Sengstschmid and Jamilya Talibzade its Israeli representative Azerbaijan Tourism Board (ATB).

The Pressbook celebrates the one year anniversary of the Jewish Silk Road Portal launch, an amazing example of using Jewish travel as a means of cultural diplomacy, whilst highlighting the significant Jewish contribution to the ancient trade route. Kudos to our participating partners from the Kiriaty Foundation (Turkey), National Board of Tourism of #Georgia, National Board of Tourism of #Uzbekistan, and Israeli Embassy of #India. 

See the overwhelming reaction from the press, by downloading our free pressbook. Special thanks to Moshe Gilad of the @haaretzcom for highlighting this forgotten but important story in the Galeria section of the newspaper and available to download on WJT.

👉Link to WJT Jewsih Silk Rad Pressbook and more is in our bio

🌍 Celebrating One Year of the Jewish Silk Road Portal

World Jewish Travel was thrilled at #IMTM 2024 to present a copy of the WJT Jewish Silk Road Pressbook to the CEO of the Azerbaijan National Tourism Board Florian Sengstschmid and Jamilya Talibzade its Israeli representative Azerbaijan Tourism Board (ATB).

The Pressbook celebrates the one year anniversary of the Jewish Silk Road Portal launch, an amazing example of using Jewish travel as a means of cultural diplomacy, whilst highlighting the significant Jewish contribution to the ancient trade route. Kudos to our participating partners from the Kiriaty Foundation (Turkey), National Board of Tourism of #Georgia, National Board of Tourism of #Uzbekistan, and Israeli Embassy of #India.

See the overwhelming reaction from the press, by downloading our free pressbook. Special thanks to Moshe Gilad of the @haaretzcom for highlighting this forgotten but important story in the Galeria section of the newspaper and available to download on WJT.

👉Link to WJT Jewsih Silk Rad Pressbook and more is in our bio
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Step into the soul-stirring Pesach traditions of Jerusalem virtually. Experience the resonating echoes of Birkat Kohanim🌿

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